As the European Union drives adoption of the Digital Product Passport (DPP) to promote sustainability and the circular economy, companies across industries are evaluating how best to comply. For BoardPusher, a custom skateboard platform, the challenge was to find a solution that could both meet evolving regulatory requirements and enhance the rider experience.
While QR codes may suit some products, they fall short when durability, secure authentication, and seamless interaction are essential. That’s where NFC technology steps in. In partnership with Identiv, BoardPusher is integrating NFC tags directly into its skateboards, making each board smart, traceable, and uniquely interactive.
With the NFC Digital Product Passport (NDPP), BoardPusher can now offer customers the ability to tap their phones to authenticate their board, access detailed specs, or even transfer ownership. Behind the scenes, this same technology allows the company to track materials, repairs, and recycling efforts—streamlining compliance while doubling down on sustainability.
This session will explore how BoardPusher is leveraging NDPP to lead innovation in a traditional analog industry, offering a real-world look at the intersection of tech, traceability, and the circular economy. Discover how skateboards—and potentially your products—can become part of the connected, sustainable future.
