What if every product could speak—sharing its origin, journey, and service potential?
In this keynote, we explore how digital touchpoints are turning that vision into reality. As products become data sources, they reshape how information flows, decisions are made, and value is created. The Digital Product Passport plays a central role in this evolution, transforming static product information into dynamic, trusted, and interactive data along the entire lifecycle. From supply chain transparency to customer engagement and regulatory compliance, digital touchpoints are redefining the way we think about product ecosystems.
This session will show how these new interfaces activate the data value chain—making every product not just a physical good, but a strategic node in a smart, connected future.
